The complete booking management solution
AI voice assistant + WhatsApp and Instagram AI answer every call, confirm every booking, and cut no-shows by 50% — so you never lose revenue to a missed call again.
Key features
Everything you need to manage appointments efficiently
Online booking
Allow clients to book appointments 24/7 from any device with your custom booking page
AT Tax integration
Automatic invoice generation and submission to Autoridade Tributária (AT). Stay compliant effortlessly.
AI voice assistant
AI voice assistant answers calls, takes appointments, and transfers to staff automatically
SMS & email reminders
Reduce no-shows by 50% with automated SMS and email appointment reminders
Calendar integrations
Sync with Google Calendar, Outlook, and other external calendars — bookings land directly in your calendar, in real time.
In-app payments
Accept payments directly through your booking page. Customers pay at booking and you get paid automatically
AI Chat Assistants for WhatsApp and Instagram
Automated WhatsApp and Instagram assistants handle customer inquiries and booking requests 24/7 (Instagram coming soon)
Your Professional Business Page
Get a stunning landing page that showcases your services and converts visitors into bookings.
Custom branding
Built-in booking
SEO ready
Mobile optimized
Simple, Transparent Pricing
Choose the plan that best fits your needs
Free
Solo freelancers & solopreneurs
- ✓Online booking calendar
- ✓Email confirmations & reminders
- ✓Customer portal
- ✓Unlimited staff members
- ✓SMS pay-as-you-go (€0.04/SMS)
- ✓Accept payments (3% + €0.30)
Pro
+ AI Voice & Chat (Instagram coming soon)
Growing businesses
- ✓Everything in Free
- AI Voice Assistant (€0.15/min)
- WhatsApp AI Assistant (€0.30/booking)
- Instagram AI Assistant (coming soon) (€0.30/booking)
- Google & Outlook Calendar Sync
- ✓Priority email support
- ✓Personal reminders
- ✓Brand personalization
Enterprise
Tailored for scale
Large teams & franchises
- ✓Everything in Pro
- ✓Multiple locations & phone numbers (coming soon)
- ✓Dedicated account manager
- ✓Lower SMS & voice costs
- ✓Reduced payment fees
- ✓99.9% uptime SLA
All plans include unlimited staff and email notifications.
Business Solutions Comparison
An objective analysis of the main booking management solutions in Portugal. Discover why Punctual offers the best feature-to-price ratio for your business.
| Features | Punctual Free | Punctual Pro | Fresha | Zappy | BUK.pt |
|---|---|---|---|---|---|
AI Voice Assistant | |||||
WhatsApp AI | |||||
Instagram AI | |||||
Online Bookings | |||||
Portuguese Support | |||||
Complexity | Simple | Simple | Complex | Simple | Simple |
Monthly Price | Free | €14.99/mo | €14.95/mo | €16/mo | €10.99/mo |
Per Staff Member | Included | Included | +€14.99/staff | +~€10/staff | +€4/staff |
SMS Notifications | €0.04/SMS | €0.04/SMS | 50 free, +€0.08 | Included | +€5/mo w/ SMS |
Comparative Analysis |
Punctual on your phone
Get a full app experience on any device, without any app store
Why it's better than a regular app
Opens from your home screen
Just like any app, right where you need it
No downloads or updates
Always the latest version, automatically
Fast & lightweight
Loads in seconds on any device
Works on iPhone & Android
No app store, no hassle
Instant Loading
App-like performance and smooth transitions
No App Store
Zero storage bloat, no updates needed
Built to Keep Your Calendar Full
Most booking software makes you choose: affordable or powerful. Punctual gives you both — AI-level automation at a fraction of the price.
50–70%
Less Than Competitors
Get AI voice assistant, WhatsApp and Instagram AI, and full booking management starting at €14.99/mo. No per-seat fees — unlimited staff on every plan.
24/7
AI That Never Sleeps
Your AI voice assistant answers every call. Your WhatsApp and Instagram AI replies instantly. Customers book on their schedule — even at 2 AM.
↓ 50%
Fewer No-Shows
Automated reminders via SMS, email, and WhatsApp keep your calendar full. Easy rescheduling means cancellations become rebookings, not lost revenue.
From solo freelancers to multi-location franchises — Punctual is the only platform that combines online booking, WhatsApp and Instagram AI, and AI voice assistant in one place. Built in Portugal, designed for Europe.
Try It FreeReady to automate your bookings?
Start reducing no-shows today with AI voice assistant, WhatsApp and Instagram AI, and automated SMS reminders. From €14.99/month.