Simple, transparent pricing
Start free. Upgrade when you want the AI receptionist.
Free
Solo freelancers and solopreneurs- Online booking calendar
- Email confirmations and reminders
- Customer portal
- Unlimited staff
Pro
Growing businesses- AI Voice Receptionist
- WhatsApp, Instagram and Facebook AI chat
- Google and Outlook calendar sync
- Stock and inventory management
- Google Business Profile management
- Brand personalisation
Enterprise
Large teams and franchises- Multiple locations
- Dedicated account manager
- Lower SMS and voice costs
- Reduced payment fees
- 99.9% uptime SLA
Pay only for what you use
All plans include unlimited staff and email notifications. Prices exclude VAT. Full pricing details →
Detailed Comparative Analysis
Business Solutions Comparison
An objective analysis of the main booking management solutions in Portugal. Discover why Punctual offers the best feature-to-price ratio for your business.
| Features | Punctual Free | Punctual Pro | Fresha | Zappy | BUK.pt |
|---|---|---|---|---|---|
| AI Voice Assistant24/7 automated service | ✕ | ✓ | ✕ | ? | ✕ |
| WhatsApp AIMessage automation | ✕ | ✓ | ✕ | ? | ✕ |
| Instagram AIInstagram bookings | ✕ | ✓ | ✕ | ? | ✕ |
| Online BookingsComplete scheduling system | ✓ | ✓ | ✓ | ✓ | ✓ |
| Portuguese SupportLocal language and support | ✓ | ✓ | ✕ | ✓ | ✓ |
| SMS NotificationsCost per SMS reminder | €0.04/SMS | €0.04/SMS | 50 free, +€0.08 | See plan | +€5/mo w/ SMS |
| Per Staff MemberAdditional cost per team member | Included | Included | +€14.99/staff | By provider tier | +€4/staff |
| ComplexityEase of setup | Simple | Simple | Complex | Not assessed | Simple |
| Monthly PriceFree plan available (SMS only) | Free | €14.99/mo | €14.95/mo | €16-20/mo* | €10.99/mo |
Punctual FreeFree
- AI Voice Assistant
- ✕
- WhatsApp AI
- ✕
- Instagram AI
- ✕
- Online Bookings
- ✓
- Portuguese Support
- ✓
- SMS Notifications
- €0.04/SMS
- Per Staff Member
- Included
- Complexity
- Simple
Punctual Pro€14.99/mo
- AI Voice Assistant
- ✓
- WhatsApp AI
- ✓
- Instagram AI
- ✓
- Online Bookings
- ✓
- Portuguese Support
- ✓
- SMS Notifications
- €0.04/SMS
- Per Staff Member
- Included
- Complexity
- Simple
Fresha€14.95/mo
- AI Voice Assistant
- ✕
- WhatsApp AI
- ✕
- Instagram AI
- ✕
- Online Bookings
- ✓
- Portuguese Support
- ✕
- SMS Notifications
- 50 free, +€0.08
- Per Staff Member
- +€14.99/staff
- Complexity
- Complex
Zappy€16-20/mo*
- AI Voice Assistant
- ?
- WhatsApp AI
- ?
- Instagram AI
- ?
- Online Bookings
- ✓
- Portuguese Support
- ✓
- SMS Notifications
- See plan
- Per Staff Member
- By provider tier
- Complexity
- Not assessed
BUK.pt€10.99/mo
- AI Voice Assistant
- ✕
- WhatsApp AI
- ✕
- Instagram AI
- ✕
- Online Bookings
- ✓
- Portuguese Support
- ✓
- SMS Notifications
- +€5/mo w/ SMS
- Per Staff Member
- +€4/staff
- Complexity
- Simple
Zappy: €16/month billed annually or €20/month monthly for 1 provider, excluding VAT. Plans vary by provider count. Updated 2026
Estimate cost and what you gain
See what you pay and how much revenue Punctual can protect or recover from no-shows and missed after-hours bookings.
Net monthly benefit
+€1333.51
You pay
€53.99
Estimated monthly gain
+€1387.50
What you gain
No-show revenue protected
+€750.00
Bookings recovered via AI voice
+€187.50
After-hours WhatsApp bookings recovered
+€450.00
Estimated monthly gain
+€1387.50
Cost breakdown
Subscription
€14.99 / month
€14.99
SMS reminders
300 SMS × €0.04
€12.00
WhatsApp AI
60 bookings × €0.30
€18.00
AI voice
60 min × €0.15
€9.00
You pay
€53.99
Gains assume ~50% no-show reduction with SMS reminders, plus conservative conversion of AI voice and WhatsApp conversations into bookings.
Estimate only. Voice is billed to the second. WhatsApp/Instagram AI is €0.30 per AI booking. Enterprise volume discounts are not included. Results are illustrative, not a guarantee.
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