Omnichannel

Every channel. One calendar.

WhatsApp, Instagram, Messenger and phone calls reach the same AI receptionist, which books straight into your calendar. Bookings from your online booking page sync there too.

Instagram

Messenger

Call

Booking page

Hi! Do you have a slot tomorrow at 10am for a haircut?

Can I book highlights for Friday at 11:30?

I would like to book a beard trim for 2:15pm.

Good afternoon, I would like to book a manicure for 4:45pm.

Online booking: Sofia, Colour 15:30

Punctual Agent listening

app.punctual.pt/calendar

Calendar · Salão Aurora5/5

JJoanaRRuiIInês

09:0010:0011:0012:0013:0014:0015:0016:0017:0018:00

TeresaColour 12:00

DanielaBlow-dry 15:00

LeonorHaircut 10:00

NunoBeard 09:00

HugoHaircut 11:00

RicardoBeard 14:15

SofiaColour 15:30

CarlaManicure 09:00

MarianaHighlights 11:30

FilipaManicure 16:45

The platform behind it

The all-in-one solution for booking management. The AI is just the front desk.

From solo freelancers to multi-location franchises: every booking, client, payment and invoice lands in one dashboard your whole team can use.

Punctual dashboard: total bookings, today's revenue, active customers and bookings needing approval

Online booking calendar

Clients pick their slot and confirm in seconds, 24/7.

Calendar sync

Google Calendar and Outlook, in real time.

Unlimited staff

Team management with no per-seat fees, on every plan.

Payments at booking

Customers pay when they book: 3% + €0.30.

Automated reminders

SMS, email and WhatsApp. SMS from €0.04.

Customer portal

Clients confirm, reschedule or cancel themselves.

AT invoicing

Automatic invoice generation and submission to Autoridade Tributária.

Multi-location

Run every shop from one workspace.

Stock & session packs

Inventory management and prepaid session packs.

Business page

Your own booking page with custom branding, SEO ready.

Google Business Profile

Turn searches into instant bookings.

Mobile app

Opens from your home screen. No app store, iPhone & Android.

How it works

One platform. Everything included. Punctual handles it all while you focus on your work.

Clients book themselves, 24/7

No phone call needed. Clients pick their slot, confirm in seconds, and you get notified automatically.

AI Receptionist

Answers every call 24/7, books the appointment, and only escalates to you when it really needs to.

Cut no-shows by 50%

Automatic reminders go out before every appointment. Clients confirm, reschedule or cancel, so you never get surprised by an empty slot.

While you're with a client

The phone rings. A message arrives. Both get booked.

Incoming call · +351 912 ··· 418AI Voice Receptionist

PunctualHello! Aurora Hair Salon, assistant speaking. How may I help you?

ClientI would like to book a hair colour for Friday.

PunctualI have Friday at 2:15pm with Inês. Shall I book it?

ClientYes, that is perfect.

PunctualAll set. You will receive confirmation on WhatsApp right away.

Aurora Hair Salon

AI Chat Receptionist · online

TODAY

Messages are end-to-end encrypted.

Good evening! Do you still have a haircut opening tomorrow morning? 💇‍♀️23:41

Good evening! We have tomorrow at 10:00 with Joana. Would you like me to book it? ✨23:41

Yes, please! Thank you 🙏23:42

✅ Appointment Confirmed! 💇‍♀️ Service: Haircut + blow-dry 📅 Date: Tomorrow at 10:00 👤 Stylist: Joana Confirmation sent with a link to reschedule or cancel anytime. See you tomorrow! ✨23:42

Message

Built for Service Businesses

Built to Keep Your Calendar Full

Most booking software makes you choose: affordable or powerful. Punctual gives you both, AI-level automation at a fraction of the price.

50 to 70%

Less Than Competitors

Get AI voice assistant, WhatsApp and Instagram AI, and full booking management starting at €14.99/mo. No per-seat fees, unlimited staff on every plan.

24/7

AI That Never Sleeps

Your AI voice assistant answers every call. Your WhatsApp and Instagram AI replies instantly. Customers book on their schedule, even at 2 AM.

↓ 50%

Fewer No-Shows

Automated reminders via SMS, email, and WhatsApp keep your calendar full. Easy rescheduling means cancellations become rebookings, not lost revenue.

From solo freelancers to multi-location franchises, Punctual is the only platform that combines online booking, WhatsApp and Instagram AI, and AI voice assistant in one place. Built in Portugal, designed for Europe.

Simple, transparent pricing

Start free. Upgrade when you want the AI receptionist.

Free

Solo freelancers and solopreneurs

€0/ month + VAT

Online booking calendar
Email confirmations and reminders
Customer portal
Unlimited staff

Get startedNo credit card required.

Recommended

Pro

Growing businesses

€14.99/ month + VAT

Billed monthly. Cancel anytime.

Everything in Free, plus

AI Voice Receptionist
WhatsApp, Instagram and Facebook AI chat
Google and Outlook calendar sync
Stock and inventory management
Google Business Profile management
Brand personalisation

Start free trial →14-day free trial. No credit card required.

Enterprise

Large teams and franchises

Custom

Volume pricing for multiple locations

Everything in Pro, plus

Multiple locations
Dedicated account manager
Lower SMS and voice costs
Reduced payment fees
99.9% uptime SLA

Talk with usTailored to your team.

Pay only for what you use

AI booking via chat€0.30per confirmed booking

AI voice€0.15per minute

SMS€0.04per message

Online payments3% + €0.30per payment, paid by the client

All plans include unlimited staff and email notifications. Prices exclude VAT. Full pricing details →

Detailed Comparative Analysis

Business Solutions Comparison

An objective analysis of the main booking management solutions in Portugal. Discover why Punctual offers the best feature-to-price ratio for your business.

Features	Punctual Free	Punctual Pro	Fresha	Zappy	BUK.pt
AI Voice Assistant24/7 automated service	✕	✓	✕	?	✕
WhatsApp AIMessage automation	✕	✓	✕	?	✕
Instagram AIInstagram bookings	✕	✓	✕	?	✕
Online BookingsComplete scheduling system	✓	✓	✓	✓	✓
Portuguese SupportLocal language and support	✓	✓	✕	✓	✓
SMS NotificationsCost per SMS reminder	€0.04/SMS	€0.04/SMS	50 free, +€0.08	See plan	+€5/mo w/ SMS
Per Staff MemberAdditional cost per team member	Included	Included	+€14.99/staff	By provider tier	+€4/staff
ComplexityEase of setup	Simple	Simple	Complex	Not assessed	Simple
Monthly PriceFree plan available (SMS only)	Free	€14.99/mo	€14.95/mo	€16-20/mo*	€10.99/mo

Punctual FreeFree

AI Voice Assistant: ✕
WhatsApp AI: ✕
Instagram AI: ✕
Online Bookings: ✓
Portuguese Support: ✓
SMS Notifications: €0.04/SMS
Per Staff Member: Included
Complexity: Simple

Punctual Pro€14.99/mo

AI Voice Assistant: ✓
WhatsApp AI: ✓
Instagram AI: ✓
Online Bookings: ✓
Portuguese Support: ✓
SMS Notifications: €0.04/SMS
Per Staff Member: Included
Complexity: Simple

Fresha€14.95/mo

AI Voice Assistant: ✕
WhatsApp AI: ✕
Instagram AI: ✕
Online Bookings: ✓
Portuguese Support: ✕
SMS Notifications: 50 free, +€0.08
Per Staff Member: +€14.99/staff
Complexity: Complex

Zappy€16-20/mo*

AI Voice Assistant: ?
WhatsApp AI: ?
Instagram AI: ?
Online Bookings: ✓
Portuguese Support: ✓
SMS Notifications: See plan
Per Staff Member: By provider tier
Complexity: Not assessed

BUK.pt€10.99/mo

AI Voice Assistant: ✕
WhatsApp AI: ✕
Instagram AI: ✕
Online Bookings: ✓
Portuguese Support: ✓
SMS Notifications: +€5/mo w/ SMS
Per Staff Member: +€4/staff
Complexity: Simple

Zappy: €16/month billed annually or €20/month monthly for 1 provider, excluding VAT. Plans vary by provider count. Updated 2026

FAQ

Find answers to common questions about Punctual

How does the free trial work?

Start with our Free plan, no credit card required, unlimited staff, and core booking features forever. The Pro plan (€14.99/month) adds AI voice assistant and WhatsApp and Instagram AI with a 14-day free trial. SMS and voice minutes are pay-as-you-go so you only pay for what you use.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time with no cancellation fees. Your access will remain active until the end of your current billing period.

Is my data secure?

We use industry-standard encryption and security practices to keep your data safe. We are GDPR compliant and follow PCI-DSS standards for payment processing.

How does the AI voice assistant work?

Our AI voice assistant answers calls 24/7. It can take appointments, answer questions, and transfer calls to your staff when needed. The assistant learns from your business information to provide accurate responses.

What is the best booking management app?

Punctual is the best booking management app for businesses in Portugal and Europe. We combine online booking, WhatsApp and Instagram AI, and AI voice assistant, all at 50-70% less than competitors. Free plan available, Pro from €14.99/month.

How do I book appointments with voice assistant?

Customers can call your dedicated phone number and speak with our AI voice assistant. The assistant will check availability, book appointments, send confirmations via WhatsApp or SMS, and handle rescheduling requests automatically.

Does Punctual work with WhatsApp?

Yes! Punctual includes a 24/7 WhatsApp and Instagram AI that handles customer inquiries, booking requests, and appointment confirmations. Customers can book, reschedule, or cancel appointments directly through WhatsApp without human intervention.

What can the voice assistant handle?

Our AI voice assistant handles bookings, customer questions, and call transfers. It's trained for real business workflows, making it ideal for service teams with high call volume.

How much does Punctual cost?

Punctual offers a Free plan with online booking and email reminders. The Pro plan is €14.99/month and adds AI Voice Assistant (€0.15/min) and WhatsApp and Instagram AI. Each booking confirmed by WhatsApp AI costs €0.30. SMS is pay-as-you-go at €0.04/SMS on all plans. Enterprise is available for large teams, contact us for custom pricing.

Can I use Punctual for multiple staff members?

Yes! All plans include unlimited staff members at no extra cost. Each staff member gets their own calendar and availability settings. No per-seat charges, ever.

View all questions →

Never miss a booking. Start today.

Start free trial →Talk with us →

All plans include unlimited staff and email notifications.